Business Insider had a great writeup featuring Green Dragon CEO Alex Levine.
Cannabis Tourism, in which people seek out experiences and travel centered around marijuana, is an emerging industry that experts say will only continue to grow post-pandemic. After March and April, Colorado saw spikes in dispensary sales that outperformed last year’s figures, which showed that cannabis businesses could survive in even the toughest economic environments.
People want to travel to nearby areas where they can drive to versus going on a plane. Travel and sales in mountain towns like Breckenridge and Telluride are
performing well.
I predict that domestic travel will continue to be an important opportunity for the cannabis-tourism sector in the coming months.
The growth of additional tourism markets could hinge on market awareness, with a survey from the article showing that over half the respondents cited ONLY Colorado and California as legal cannabis markets. (There are currently 11 states that have passed adult-use laws)
Levine believes that operators should look beyond the novelty factor.
Cannabis tourism is definitely temporary because as more states legalize cannabis, fewer people will visit another state just to get access to legal
cannabis.
It’s important that future entrepreneurs offer an experience that goes beyond cannabis. Places like Colorado will always have cannabis tourism because Colorado itself will always be a draw for tourism
in general.
To read the full article, view on Business Insider: CLICK HERE
